Julie started Inkee with a major passion for storytelling, drawing on a range of skills and obsessions (mostly the literary variety). As a journalist, public relations champion, marketing whizz and all round word obsessive, Julie relates with entrepreneurs and small businesses that do not know what public relations is or struggle to find the time to share their stories and connect with their target markets. One of the best times to proclaim “HERE I AM” to the right mix of stakeholders is when starting a new venture. Julie noticed how often times this opportunity was not seized up, with entrepreneurs sitting on their amazing stories and risking fizzling out. Julie gets a massive buzz from showing how easy public relations is, so entrepreneurs can handle it themselves, develop their reputation and grow. An Anais Nin quote inspired Julie to start Inkee and she shares the same philosophy with those who struggle to be spokespeople and relationship managers for their brands.
“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.”
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